Hans Gugelot is considered to be one of the key figures of the "Second Modernism" in German product design, in which the rational principles, as they were defined at the Bauhaus in the 1920s, were transferred to the new product world and developed further. A good example of this is the collaboration with the electrical appliance manufacturer Braun. This, together with the work of Otl Aicher, shaped the overall appearance of Braun, one of the early, consistent examples of a uniform visual corporate identity (now called corporate design), which was congenially implemented at Braun by advertising manager Wolfgang Schmittel up until the eighties. Gugelot developed a completely new, pioneering design culture for Braun, from which radios, razors, flash and kitchen appliances emerged and which had a lasting effect on design, first in Germany and then worldwide.
Systematics, function and technical innovations were always in the foreground in his developments. Gugelot saw design as an intellectual and moral issue that had nothing to do with taste. At the beginning of the sixties he founded a design studio from which groundbreaking designs.
Excerpt from Wikipedia